THREE CHEERS for ROSS! He only went and won the IMBIBE “Educator of the Year” Award! This is HUGE industry-wide news and we couldn’t be more proud of him.
The world of cider is an ever-flowing current, which changes quickly as cider is more and more on the rise. Ross continues to masterfully surf the waves and keeps The Stable up to date and at the forefront of the upwards trend in cider. His diehard passion and approach is incredibly infectious and he is steadfast in his mission to convert consumers, one sip at a time.
Imbibe chose Ross for “combining an infectious enthusiasm for his subject with a sophisticated understanding of the different ways people learn. His ability to adapt his methods to get the most out of his team and also his talent for unlocking the mysteries of cider to, not just the trade, but consumers as well was seen as more than reason enough to name him our educator of the year 2020.”
Ross was thrilled – “I was over the moon hearing that I had been shortlisted for the IMBIBE Educator of the year 2020, to be recognised by colleagues and others within the industry was a huge achievement in itself, let alone winning the award against such a high calibre of individuals. The awards evening, held and hosted in London, was a true celebration to all those who won and that were shortlisted within their award categories.
I strongly believe there is more to cider than people may think. Scrapping sweet, medium and dry and creating Stable Cider Styles is merely just the start. Cider is on the rise and more people are starting to realise how great this product is within the UK and abroad.”
Ross has been with us for many years, managing our Weymouth Stable before setting off, glass in hand, to develop our cider offering and educational experiences. He knows The Stable inside and out and embodies everything we love about being a Mecca for cider and pizza. When we were looking for someone to take on the task of Cider Ambassador, there was no one more perfect than Ross. His passion for cider is personal and deep, and he was already a member of the family, so we were delighted that he stepped up to the plate and together, we haven’t looked back. Last year he won our in-house Pipster of the Year award for his dedication to The Stable. Voted for by his peers, he is our go-to guy for legendary cider knowledge, energy and positivity.
David Gough, our Operations Director says, ““When Ross told me he was going to ban the words ‘sweet’, ‘medium’ and ‘dry’ and replace them with the now perfectly formed “Stable Cider Styles” I told him “that’s going to be a lot of hard work, it will need some serious commitment and you’ll need incredible passion to pull this off”…. he said, “Trust me.” I trusted him and he has delivered above and beyond my expectations with over 400 employees trained and hundreds of customers engaged with his vision. Truly remarkable result and fantastic that our industry has recognised his great achievements with this award”
To experience a taste of Ross’s expertise for yourself, take part in one of our Cider Experiences. With our teams, he developed and designed the courses to showcase the spectrum of cider, to enhance your tasting experience. Dive in!